“Sunkist Delite mandarins, which launched last year, tripled in sales in its first season, making it one of the leading brands in its category.” “Consumer demand for mandarins is skyrocketing, now representing more than 45 percent of the citrus category,” says Christina Ward, director of communications at Sunkist Growers, Valencia, CA. Mandarins bring a bit of whimsy to the produce department with names such as Halos, Cuties, Dimples, Darlings and Delites.īut don’t let the cute names fool you because, when it comes to battling for market share, these delightful darlings with dimples are all business. Growth of the easy-peelers has been staggering, and it’s still growing. Originally printed in the February 2019 issue of Produce Business. 2022 Marketing Excellence Award Winners.Research Perspective/Comments and Analysis.
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